When Should I Update My Professional Headshot?
Your professional headshot is an important part of your personal and professional brand. It’s often the first impression you make on potential clients, employers, or collaborators. But how do you know when it’s time to refresh that photo? Having a professional headshot taken can be an investment, and whether you are a small business owner or working in a corporate setting, no one wants to spend money on something that they don’t actually need. A good headshot should last you quite a while. On average I would say 1-3 years for most individuals. However, there are some situations when a new headshot is warranted to help support the professional appearance you want to create.
Here are the key signs that it’s time to update your headshot and ensure you’re putting your best face forward.
Your Appearance Has Changed Significantly
One of the most important reasons to update your headshot is when your appearance has changed significantly. If you’ve changed your hairstyle, started wearing glasses, grown a beard, or undergone a major weight change, your current headshot may no longer accurately represent you. Most often individuals say that their photo looks “dated”, but in fact it is more often because they don’t look like they did 3, 5 or even 10 years ago. A headshot should reflect how you look now so that people recognize you when meeting in person or on video calls.
It all comes down to trust. If people are surprised by the way that you look in person because they expected something different from your headshot or profile picture, they are more likely to wonder if you are being deceptive about who you are in other ways. It can also become a silent distraction in those initial moments of meeting new colleagues and clients – you are trying to build a strong rapport with them, all the while they are looking at you trying to figure out why you look so different.
You’ve Changed Jobs or Roles
Your headshot should align with your current professional goals and industry. If you’ve recently switched careers, started a new job, or taken on a leadership role, it’s time to evaluate whether your headshot reflects the level of professionalism or creativity you want to convey. For example, a corporate executive may need a polished and formal headshot, while a creative entrepreneur might prefer a more relaxed and approachable look.
You’re Rebranding Yourself or Your Business
Rebranding isn’t just about logos and color schemes—it’s also about your personal image. If you’re launching a new business, updating your website, or repositioning your personal brand, your headshot should align with the new direction. A cohesive, professional image strengthens your brand and ensures consistency across all platforms, from social media to marketing materials.
Your Current Headshot Wasn’t Professionally Taken
If your current headshot is a selfie, a cropped group photo, or an outdated image, it’s time for a professional upgrade. DIY headshots often lack the polish and quality needed to make a strong impression. There is a time for most professionals in those early days of a career where a DIY headshot is all that you need. However, as you progress in your business and your career, you want to showcase a professional image that reflects the caliber of work that you do. A professional photographer ensures proper lighting, flattering angles, and a clean background, all of which contribute to a high-quality image that elevates your brand.
When You Don’t Like Your Headshot Anymore
Sometimes, the need to update your headshot is simply about personal preference. If you look at your current headshot and feel it no longer represents your best self, it’s time for a change. Think about it – if you don’t like the look of your photo, you may be less inclined to share it on your website, as your profile photo, in marketing materials or when you are doing public presentations. Your headshot should make you feel confident and proud to share it. If it doesn’t, investing in a new one can make all the difference.
Updating your professional headshot is an investment in your personal and professional brand. Whether your appearance has changed, you’ve taken on a new role, or you’re rebranding, a fresh headshot ensures that you’re always putting your best face forward. If your current photo doesn’t meet professional standards or no longer feels right to you, it’s time to book a session with a skilled photographer. You’ll be amazed at the difference a high-quality headshot can make!
