Personal Branding Photos Make Posting on Social Media Easier
Creating social media and marketing content can often feel overwhelming, especially when you’re trying to maintain a consistent and professional online presence. I work primarily as a personal branding and family photographer now, but there was a time when I was providing social media marketing services to small businesses in the Blue Mountains and across Ontario. In fact, it was this social media marketing work that, in a lot of ways, sparked my desire to become a professional photographer.
What I found was that when a business didn’t have on-brand photos, I had to use stock photos or create graphics in Canva to make their social media content. This process always felt like it took a long time and effort. There was also a sense of inconsistency with their visual brand, simply because stock photos are taken by a wide variety of photographers, with different editing styles. However, when the businesses I was working with HAD a collection of photos for their brand already, creating social media content was much, MUCH easier.
So, recognizing this, and with a camera in hand, I started offering personal branding photography to my clients… then to other small businesses. With that, my photography business was born!
Personal branding photography is a game-changer, offering tailored images that not only elevate your brand but also simplify your content creation process. Here’s why investing in personal branding photos makes creating social media posts significantly easier:
3 Reasons Personal Branding Photos Simplify Social Media Content Creation
Consistent and On-Brand Aesthetic
Personal branding photos ensure your social media feed has a cohesive and polished look. With professional images, you maintain a visual identity that aligns with your brand’s tone, colours, and style, making your posts instantly recognizable.
Curated Set of High-Quality Images
A professional branding session provides you with a library of stunning, versatile images. Instead of searching for stock photos or settling for low-quality shots, you’ll have ready-to-use visuals that enhance your content’s professionalism.
Tailored to Your Brand Story
Personal branding photos are designed to reflect your unique message. This is visual storytelling! Whether you’re highlighting your values, promoting a service, or sharing a behind-the-scenes look, the images already align with your brand’s narrative and make copywriting easier.
The Process: How to Ensure Your Personal Branding Photos Drive High-Performing Social Media Content
To get the most out of your personal branding session, follow these steps:
Outline Your Value and Content Pillars
Identify the key messages and themes you want to communicate through your social media. These could include your expertise, client success stories, behind-the-scenes glimpses, or personal values. Use these pillars to guide the type of shots you’ll need.
Define Your Brand Aesthetic
Consider your brand colours, mood, and style. Is your brand bright and vibrant, or sleek and minimalistic? Providing your photographer with a clear aesthetic direction ensures your photos match your desired vibe. In fact, during my pre-photoshoot consultation with my clients, this is something we talk about in detail. The brand aesthetic dictates the location of the photoshoot, the outfit choices and the props we use in their photos.
Choose the Right Photographer
Look for a photographer who specializes in personal branding and understands your style. Review their portfolio to ensure their work aligns with your vision and branding goals.
Take a Variety of Shots
During your session, capture a range of poses, expressions, and setups. Include images with different backgrounds, props, and wardrobe changes to create a versatile gallery that covers various content needs.
Personal branding photography isn’t just about great visuals—it’s about making your life easier as a content creator or small business owner. By providing a curated collection of consistent, high-quality, and on-brand images, personal branding photos empower you to post with confidence and clarity. Ready to elevate your social media and marketing game? Start by investing in a personal branding session today!
